In Times of Pandemic, Demand for Local Foods Increases

Published: 2020
By Emily Park

Superior Meats has been growing at a fast clip of 10 to 15% yearly, and gross sales have tripled in the last five or six years. Jerry Stroot, its entrepreneurial owner, knew he had a great operating and sales team, but without a bigger and better location, Superior Meats growth would end. They were flat out of space. Like good entrepreneurs do, Stroot found some great business partners. The Mineral County Economic Development Corporation and Lake County Community Development Corporation supported the work of finding financing for an expansion, while local contractor MIH Construction did the building work. An addition of nearly 5,000 square feet in the back will double, if not triple, the slaughter capacity. Specialty meats from deer, elk, antelope, moose and bear will be processed faster as new equipment and more room will allow this portion of the business to operate daily rather than only three days a week. 2,400 square feet of additional space in the front will host a large variety of meats and new products. With more grocery stores and restaurants carrying their products every month, Superior Meats is back on an impressive path of growth.