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Lewis & Clark County

MT AgCast Podcast

Published: 2020
By Mat Walter
In January 2020, the MT AgCast launched its first episode titled “Montana Cattle Industry.” Since then Mat Walter, Lewis and Clark County Agriculture Agent, has created an additional four episodes, with a sixth planned. The MT AgCast was created as an outlet for Montana State University Extension faculty to reach clientele in new ways. The episodes are not scripted, and the viewpoints of the guests and host are not edited. Each episode contains an overarching theme: cattle industry, invasive plants, or scientific method. Since the first podcast aired, the five current episodes have received 654 downloads to date. Listeners have utilized a multitude of applications to download and listen. Between using a desktop or mobile device, 65% of all downloads and listens are done on mobile; 32% of listeners are utilizing a computer to listen either by app or browser. The remaining listeners are utilizing tablets, smart speakers and even a smart TV. The United States has the top downloads with 635, but other countries such as Canada, Mexico, India and Indonesia have also downloaded episodes. Bozeman, Helena and Missoula are the top Montana download locations. Rural communities together make up a massive number of the downloads, which helps indicate that the podcast is reaching its intended rural audience.
Mat Walter, Eva Grimme, Laurie Kerzicnik, and Noelle Orloff recording Episode 2.